Torbjorn's Blog

Torbjorn's Blog


Salty sea air, fresh local cuisine and leisurely days filled with cycling and kayaking during a sailing trip to some of the most beautiful regions of this great country. This is just a taste of the experience to come for the grand prize winner in TD Friends of the Environment Foundation's (TD FEF) new nation-wide contest. In an effort to encourage Canadians to register for the 15th annual TD Great Canadian Shoreline Cleanup, all volunteers who register prior to the August 31st deadline can enter for a grand prize draw for a trip for two on a stunning Canadian sailing expedition.

The grand prize draw will be held on September 12th and the winner will have a choice of one of six Canadian sailing expeditions valued between $8,000 to $11,000. All packages feature a hands-on sail training program, guest lectures and entertainers and access to the ship's bikes and sea kayaks. Air transportation to and from the departure and arrival cities of each expedition and ground transportation between ship and airport are also included. The packages' destinations span Quebec to the Maritimes:

1. Halifax to Québec

- A trip for two for ten days/nine nights to Halifax, Canso, Charlottetown, Gaspé, Baie-Comeau, Tadoussac, Québec City

 

2. Québec Maritime

- A trip for two for seven days/six nights to Québec City, Tadoussac, Saguenay, L'Anse-Saint-Jean, L'Ile aux Lièvres, La Malbaie, Grosse Ile

 

3. Québec to Newfoundland

- A trip for two for ten days/nine nights to Québec City, Tadoussac, Baie-Comeau, Anticosti, Havre-Saint-Pierre, Mingan Archipelago,

Gros Morne, Cornerbrook

 

4. Fjords, Bays and Tickles-Newfoundland

- A trip for two for seven days/six nights

 

5. Newfoundland to Nova Scotia

- A trip for two for seven days/six nights to Cornerbrook, Iles de la Madeleine, Brudenell, Canso, Halifax

 

6. Lighthouses & Coastal Colours

- A trip for two for seven days/six nights to Halifax, Port Mouton, Liverpool, La Have, Lunenburg, Mahone Bay, South Shore


To register as a volunteer and to enter the contest, visit www.vanaqua.org/cleanup. Full contest rules are available on the website. Canadians are also invited to become a fan of the TD Great Canadian Shoreline Cleanup page on Facebook and post their favourite sailing pictures via the Flickr application - to post pictures through a Flickr account, the page can be found under TD Great Canadian Shoreline Cleanup Sailing.

In addition to the contest, TD Bank Financial Group is launching a multi-media marketing campaign to promote this year's TD Great Canadian Shoreline Cleanup. Targeting environmentally-conscious Canadians, ads will appear in the Globe & Mail, commuter papers and magazines including Time, Maclean's, National Geographic, L'Actualité and Chatelaine. The creative is primarily in TD's iconic green, featuring a frog in a pond and copy that calls viewers to action. The ads will also appear in transit shelters, targeting specific shoreline cleanup locations and online. FCB developed the creative, and The Media Company is handling the ad buy.


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